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Julie Tuttle Davis Named Senior Director of Interactive Marketing
October 30, 2013
Julie Tuttle Davis
Award-winning higher education web development expert Julie Tuttle Davis has joined Rose-Hulman’s communications and marketing team as senior director of interactive marketing.
Tuttle Davis has 14 years of web development and marketing experience at Ball State University, Anderson University, and Ivy Tech State College.
At Rose-Hulman, Tuttle Davis will lead the integrated development of the institute’s strategic interactive marketing efforts, which includes web, social media, and interactive communications.
Tuttle Davis served Ball State by managing the relaunch of a 220+ web environment. She was promoted to the role of associate director of web development (2009-2013) from web managing editor (2006-2009). In addition, she helped research, develop, and implement web, social media, and marketing communication strategies to meet the university’s strategic and enrollment goals.
Ball State earned Sitecore’s North American collegiate Website of the Year Award in 2008, and her innovative student blogging initiative and university social media policy are now models for many universities. Several other web initiatives have been recognized by the American Advertising Federation, Council for the Advancement and Support of Education, the Webby Awards, and Smashing Magazine.
Tuttle Davis was online managing editor and webmaster at Anderson University (2000-2006), being the project leader on two redesigns of the institution’s website, founded the campus’ web committee, and created campus-wide web policies. Her work on the university website earn national recognition and awards from several organizations, including the Council for the Advancement and Support of Education and the National Admissions Advertising Awards. She was named Anderson University’s Employee of the Year (2004).
Tuttle Davis earned a bachelor’s degree in English from Ball State in 1994 and a master’s of business administration degree from Anderson in 2007. She is a member of NASA’s citizen journalist program, providing social media coverage at the 2011 Space Shuttle launch. She also has certificates in web development and web analytics.