|
|
|
|
| |
| |
|
|
|
| |
|
updated January 25, 2010
|
| |
 |
Rose-Hulman Ventures Hosting
Videoconference on Social Media
|
| |
|
An upcoming videoconference will provide insight on how businesses can
embrace and possibly profit from social media technology on February 5 at
Rose-Hulman Ventures, located on Rose-Hulman Institute of Technology’s South
Campus.
This
is actually the second part of a series examining “Embracing Social Media:
What, How, Why Not,” provided through TechPoint’s New Economy, New Rules
seminars. The session will cover the topic “The Effects of Tracking &
Selling Online Activities.” The hour-long session begins at 8:30 a.m., and
is free and open to the public.
One of the greatest advantages digital marketing offers is the ability to
customize and personalize messages based on the recipients' likes and
dislikes. Marketing in the new social media landscape, however, brings with
it new challenges of walking the fine line between quality promotion and
invasion of privacy.
Sharing their views and best practices for developing effective social media
marketing platforms utilizing behavioral tracking and personalized content
will be David A.W. Wong, associate with Barnes & Thornburg LLP; Chris
Baggott, chief executive officer of Compendium Blogware; and Michael V.
Bloxham, director of insight and research for Ball State University’s Center
for Media Design.
Rose-Hulman Ventures is located along Indiana 46, approximately two miles
south of the interchange with Interstate 70.
Persons planning to attend should contact Drew Gehman, Rose-Hulman Ventures’
information technology specialist, at (812) 244-4060 or
drew.gehman@rhventures.org.
Rose-Hulman Ventures hosts TechPoint’s New Economy, New Rules
videoconferences on the first Friday of each month. The topics change each
month. For more information, contact
www.techpoint.org.
|
|
|
|
|
|
|
 |
|
|
|
|
|
