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updated November 10, 2009
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Alumnus William R. Bradford Named Senior VP of Worldwide Sales for
California’s Entropic Communications
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Rose-Hulman Institute of Technology alumnus William R. Bradford has been
named senior vice president of worldwide sales for California-based Entropic
Communications, Inc., a leading provider of silicon and software solutions
to enable connected home networking and entertainment.
Bradford, a 1986 electrical engineering graduate, has a proven track record
of leadership in the semiconductor industry and brings expertise in building
sales organizations and developing channels, alliances and partnerships for
leading semiconductor companies, including Freescale Semiconductor, ON
Semiconductor, Cypress Semiconductor and Texas Instruments. He will serve as
part of the executive management team and report directly to Entropic
President and Chief Executive Officer Patrick Henry.
"Bill's history of successfully scaling and leading sales organizations and
driving international business will be a tremendous asset to Entropic's
growth strategy," said Henry in a company press release. "Bill brings a
strong combination of experience and energy that will be instrumental as we
continue to lead the charge toward ubiquitous home entertainment
connectivity."
Bradford has over 20 years of direct sales, sales management, marketing and
business development experience in the semiconductor industry. Most recently
Bradford worked in venture capital, helping launch companies such as
internet startup Arkayne. He also co-founded and served as president and CEO
of IAD Industries, a private company created to acquire, consolidate and
operate distribution and light manufacturing operations in the
infrastructure, aerospace and defense markets.
Bradford held various executive positions at Freescale Semiconductor, most
recently as senior vice president-Americas; was senior vice president, sales
and marketing for ON Semiconductor; spent over 10 years at Cypress
Semiconductor in a variety of senior positions, including vice president of
European sales and marketing; and began his semiconductor sales career with
Texas Instruments.
“Having spent many years working with large, global companies and more
recently with entrepreneurial start-ups, I look forward to bringing my
experience and perspective to a company that combines both, and whose
pioneering technology is changing the way the world watches TV," said
Bradford in a company news release.
Entropic Communications (www.entropic.com) is a leading fabless
semiconductor company that is engineering the future of connected home
networking and entertainment by providing next-generation silicon and
software technologies to the world's leading Cable, Telco and Satellite
service providers, OEM's and consumer electronic manufacturers. As a
co-founder of MoCA, multimedia over coax alliance, Entropic pioneered and
continues to evolve the way high-definition television-quality video and
other multimedia & digital content such as movies, music, games and photos
are brought into and delivered throughout the home.
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