Spring 1998


Alumni asked to help in student recruiting


This is NOT a plea for money (although a little more money is always helpful). We are about to embark on an exciting new program in recuriting Rose students which we cannot implement without help from our dedicated alumni. Although it is a proven statistical fact that our admissions office personnel produce measurably better results than our competitiors, they do not have the wherewithal to market our esteem to students in the far reaches of the country and in selected urban areas.where our student population is under-represented. If we can find a way to target superb, technologically oriented high school students in slected areas throughout the country, who have the very best qualities we are looking for and give them a true personal rush job, we believe this will go a long way to achieving several of our long-term goals, including:

i.) increasing the quality of our student body;

ii.) increasing the national diversity of our student population;

iii.) increasing our national visibility; and

iv.) most importantly, to the extent we can enlist our alumni to assist us in this regard, the program will provide a way for our supporters to involve themselves in the achievement of our Vision to be the Best in a hand- on way. Many of our alumni ask us how they may help Rose in addition to supporting Rose financially.

This is a thumbnail sketch of a program envisioned by our admissions office, our alumni office and Tom Dinkel, an alumni representative to the Board of Trustees. The admissions office would determine, from available data, target areas and contacts in those areas and the names of potential students we would like to attract, but for which a personal sustained RUSH is not feasible. Tom Dinkel will be asking the Alumni Board to consider helping us by creating a standing committee of key area alumni to help implement and monitor a program in harmony with the admissions office for alumni to contact these students to excite them about Rose-Hulman, answer their questions and to report back to us concerning personality qualities of the students they visit (which qualities can often only be determined by face-to-face contact). Our admissions office is simply too understaffed to undertake this important process alone. We need alumni who have the time and desire to help in this fashion, as volunteers. However, please don’t call us yet. The alumni board will be fleshing out the procedures later and will let you know how you can help.

Moreover, we are hoping that this will be an evolving process that will lead to suggestions by the alumni volunteers themselves as to new and better ways for us to market Rose-Hulman in outlying and other target areas, how to find the best and most qualified students, and how to attract those students to apply and matriculate.

As a non-alum, I know and especially appreciate how loyal and dedicated our Alumni Association and alumni are to Rose. Last, but not least, I think our alumni volunteers for this program could have a grand good time in talking with prospective students and keeping in touch with our next generation, and their goals and aspirations.

 

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