Welcome to the 2015 Rose-Hulman Undergraduate Mathematics Conference. Use the links
on the left-hand side of the page to navigate through the site. This is our 32nd
consecutive conference, and we look forward to hosting you on the beautiful Rose-Hulman campus.
The primary vision for the Rose-Hulman Undergraduate Mathematics Conference
is to provide a venue to highlight and celebrate the accomplishments and work of
undergraduate mathematicians and statisticians. The conference is put on largely by
undergraduates for undergraduates. The theme for this year's conference is Statistics:
From Big Data to Big Decisions.
- Registration Opens: February 2
- Deadline for Best Paper Submission: March 16 at 5:00pm EDT
- Deadline for Submitting a Talk: April 3 at 5:00pm EDT
- Online Registration Closes: April 17
Speaker: Nick Lockwood
Title: Marketing with Big Data: The Power of Analytics
Slides From Presentation
Data analytics has unquestionably changed the way we shop and has become increasingly critical
for everyday items such as grocery, household, and health and beauty products. Retailers in these
industries operate on high volumes and razor-thin prot margins, so analytics is leveraged to increase
sales whenever possible. One of the most powerful data sets a marketing professional can have is
that of actual purchase behavior (i.e., shopping transactions). In this session, we will explore a
variety of ways in which companies are utilizing analytics with transactional data to drive sales and
provide value to retailers, manufacturers, and consumers alike.
Nick Lockwood is currently Senior Director of Brand Marketing Analytics at Catalina Marketing,
a personalized digital media company with the largest shopper purchase history database in the world.
Nick works with client brand teams to uncover strategic insight from Catalina’s data and identify optimal
purchase-based targets for marketing campaigns. He received a BS in Computer Science and Mathematics from
the University of Illinois at Urbana-Champaign before pursuing an MBA from Southern Illinois University
Edwardsville. He then attended Indiana University Bloomington for a PhD in Information Systems and worked
as an Assistant Professor at Missouri University of Science and Technology before leaving to work at Catalina.
Nick’s diverse background of programming, data infrastructure, statistics, research methodology, business, and
teaching experience has served him well in the field of analytics, and he is enthusiastic about sharing this
experience with students interested in a business analytics career.
Speaker: Amanda Cox
Title: Data Visualization at the New York Times
Amanda will discuss the lessons she has learned about data visualization from working with news
graphics. In particular, she will discuss the importance of looking at the entire distribution instead
of only summary measures (like averages), a lot of good songs have back up singers, and that the
annotation layer is very important. She will also discuss current challenges in the eld of data
visualization including how to represent uncertainty and how to create charts that play well with
Amanda Cox is a graphics editor at the New York Times, where she makes charts and maps for the paper and
its web site. Before joining the Times in 2005, she earned a master's degree in statistics from the University of
Washington. She received the Excellence in Statistical Reporting Award from the American Statistical Association
in 2012 and was part of a team that won a National Design Award in 2009.