GETTING STARTED

Think of the job search process as a marketing project with YOU as the product and your resume as your personal advertisement or marketing brochure.  Your customer is the employer.

And what do employers want to buy on the job market? SKILLS. For example, employers are looking for people who are creative and decisive, can adapt to frequent change, are good leaders and team players, demonstrate good work ethic, are good planners and organizers, can cope successfully with difficult situations and have the technical background and interests that make the applicant a good fit for their organization.

So, analyze your skills and develop a marketing theme that will show a potential employer how your skills will fill that employer's needs. Once you've developed that theme for your resume, you can utilize that theme in other aspects of your job search - to introduce yourself to networking contacts, in your cover letters and in interviews to convince the employer that you are the best product on the market!!

Preparing Your Resume

Preparing Your Cover Letter