The Master of Science in Engineering Management
MG 532 Technical Entrepreneur
Tom Mason
Room: M246
Home 812-299-9824
Office 812-877-8155
FAX 812-877-8878
TEXTBOOK:Kathleen Allen, Launching New Ventures: An Entrepreneurial Approach, Houghton Mifflin, 2002. Wall Street Journal: This is a very good source of day-to-day business situations to which you can apply the tools of the course. While we use examples from this paper, you are not required to subscribe. You should, however, find some way to be current with major business developments, which will affect the environment of entrepreneurship.
Harvard Business Review on Entrepreneurship. Harvard Business School Press, 1999. (HBR). There will also be handouts of supplemental materials.
SCHEDULE:
|
Topic |
Text |
Dates |
|
Introduction : The background issues |
Chapters 1& 2 |
11/30 |
|
Analysis of Resources & Opportunities |
Chapters 3 & 4, HBR 1-29 |
12/7 |
|
Is it a viable business? The first look The CUSTOMER & the Market ESSAY #1 is due |
Chapter 5& 6, HBR 57 – 87, J. Timmons pp.75 - 111 |
12/14 |
|
The business plan PRESENTATION OF IDEAS Developing the Product
|
Chapter 11 + handouts+HBR 29-56 Each student must present an idea for a business. Chapter 7 + HBR 117-133 |
1/4 |
|
MIDTERM
Sources of informationTEAM WEEK Developing the Team
Paragraph report to Tom & Lisa
|
Chapters 1-7+11+handouts+class discussions+HBR articles Handout Each student should be on an identified team. Chapter 8 + HBR 135 - 147
|
1/11
1/14 |
|
Financial Analysis : A deeper view
Determining Distribution & the Value Chain
|
Chapter 9 + handouts + HBR 89-115Chapter 10 |
1/18 |
|
Legal Issues Other Organization Issues & Intrapreneurship
|
Chapter 12 Chapter 13, HBR 175-203
|
1/25
|
|
Operations Issues The Marketing Plan
|
Chapter 14 Chapter 15 |
2/1 |
|
The Financial Plan & Sources How does it all end? Growth, Harvest or ?
ESSAY #2 is due
|
Chapters 16 & 18, HBR 149-173 Chapters 17&19
|
2/8
2/11 |
|
Presentations |
|
2/15 |
|
|
|
|
FINAL EXAM |
All chapters & other material with emphasis on the second half material. |
2/22 |
COURSE OBJECTIVES:
After this course, you should be able to
•Describe the importance of entrepreneurial behavior in organizations
•Identify traits and behaviors needed for successful entrepreneurship
•Use tools of economic analysis to analyze opportunities and efforts
•Apply the knowledge of the basic aspects of a business plan
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ANGEL – This is the Rose-Hulman course management system. Please check it for the syllabus, weekly notes, and announcements.
SNOW POLICY – Check your email and/or ANGEL announcements if weather is doubtful. If all else fails, call Tom or Lisa. I respect your judgment about class attendance, even if I make it.
GRADES:
Exams: 50%
Essays: 20%
Business Plan: 20%
Class Participation: 10%
OFFICE HOURS:
My schedule gets very full, but I want to be accessible to students. I am going to try to be in my office from 8:30 to 9:30 on Monday, Tuesday, Thursday and Friday and from 3:30 – 4:30 on Monday, Thursday & Friday. You can also arrange another time, and Lisa (X8463) will try to accommodate you as quickly as possible. Email and voice mail are great ways to communicate, and I have also provided my home phone number