The Challenge
How can technology make billboard and point of purchase advertising pop?
Never before have images been accurately and cost-effectively printed on plastic, then reformed into a three-dimensional form without distortion. But Elastic Image has commercially proven it to be the product of the future…today.

The Result
Intellectual property created by Rose-Hulman Ventures in collaboration with Elastic Image represents a giant step forward in the area of pre-decorated, thermoformed parts for a wide range of applications including point-of-sale, in-store signage, vending, outdoor billboards, packaging, dashboards, appliances and toys. Elastic Image and Rose-Hulman Ventures developed the software and hardware for the imaging process, resulting in proprietary technology (patent with 35 claims), including two commercial releases. This disruptive technology has been created by talents from various disciplines - computer, electrical and mechanical engineering, as well as algorithms/software development. Market validation has been proven by clients including Anheuser Bush, Lancer (the largest distributor of dispensing machines in the United States), Steak N Shake, Sam Adams and Toys-R-Us.