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Wishoo and Rose-Hulman Ventures launch technology partnership
Wishoo, Inc., a leading Indianapolis high-tech marketing
services firm, today announced initial closing of a round of funding led
by Rose-Hulman Ventures. The investment provides the Indianapolis-based
firm with operating capital as well as a technology services budget for
product development to be conducted at Rose-Hulman Ventures.
Under the terms of the agreement, Rose-Hulman Institute of Technology
faculty, students, and Rose-Hulman Ventures project managers will
collaborate with Wishoo staff to enhance the firm's technological
capabilities. The partnership is designed to take technology developed in
Indiana to a global marketplace.
This is a wonderful opportunity for us, said Wishoo Founder and CEO, John
Wechsler. The combination investment brings us the capital needed to grow
our business as well as top-tier engineering resources to advance our
technology platform.
Wishoo provides technology-rich marketing services to corporate sponsors
of major events like the Salt Lake City 2002 Olympic Winter
Games and the Brickyard 400. Their interactive photo and video-based
experiences are used by many of the worlds leading brands including
Chevrolet, Clear Channel Communications, Michelin, Red Lobster, Sprint,
and XM Satellite Radio. By capturing commemorative digital images and
videos of event attendees, Wishoos services promote brand interaction and
help corporate sponsors achieve meaningful, measurable marketing results.
The company regularly licenses its patent-pending business methods and
technologies to large national advertising and promotion agencies.
Wishoo presented a strong case for investment due to its compelling
business model and its ongoing need for technological innovation, said
James Eifert, president of Rose-Hulman Ventures. We look forward to
working with them and seeing our collaborative efforts make an impact in
the marketplace.
Rose-Hulman Ventures seeks to foster the creation and growth of
innovation-based businesses by providing easier access to infrastructure,
technical support, business support, and capital. Such an opportunity was
identified with Wishoo.
The partnership with RHV puts us in a position to take our business to the
next level and beyond, said Wechsler. Were excited about expanding our
services and improving our technology.
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