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High-Tech Start-Up Is Ready To Rock
MusicRebellion, an Internet digital music company, announced its official
launch to 300 college campuses nationwide including Indiana, Illinois, and
Ohio. MusicRebellion, headquartered at Rose-Hulman Ventures, is where
independent artists can sell their music to consumers for a download from
its web site, www.musicrebellion.com.
To date, there are approximately 75,000 titles available. Among those are
local artists Don Morris of Terre Haute, Push Down & Turn of Indianapolis,
and nationally known R&B funk artist George Clinton.
Rex Fisher, chief operating officer of MusicRebellion said, “We have been
preparing for the launch for months with a redesign of our web site and a
significant addition of new artists. We are excited about providing a place
where artists can deliver their music in a fair method.”
The most distinctive aspect of MusicRebellion is its patented dynamic
pricing structure. This system provides consumer-driven pricing for any
product offered. The price of any music file changes as demand for it
changes. MusicRebellion will allow the delivery of music files at the lowest
possible cost consistent with the market. Music consumers receive realistic
pricing. Artists and record companies receive reasonable returns.
Fisher explained that the consumer provides credit card information and
establishes an initial account of funds from which the user may draw for
download purchases. By completing one transaction for several downloads,
MusicRebellion lowers its costs and the consumer’s files are cheaper. Even
the most expensive songs aren’t costly, with downloads typically ranging
between $.15 and $.20 for a song and about $1.50 for a CD.
This high-tech start up has attracted many student employees from
Rose-Hulman Institute of Technology and Indiana State University. “These
students are excited to be on the ground floor of an emerging company and
are critical to the success of the business,” added Fisher.
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