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Scenario for Student Case Study
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Your company supplies precision optical elements and coatings to major defense contractors Dynamicos and Houghes companies.  You hold a position as one of the optical engineers making measurements on one subcomponent of the lens system.  One particular product is part of a gunner's sighting systems. During a two year period you notice that numerous complaints from customers are received about defective components.  You look back through the records and find that there have been similar complaints as far back as 10 years.  You suspect that there might be a system design or process issue and you alert the marketing/sales director about the quality problems.  However, after reviewing all of the test data and specification sheets for the parts they all appear to be good quality parts.  After thoroughly testing three different returned parts you find that it is indeed defective.  What could be the problem?

Later your supervisors the Vice President of Manufacturing and Vice President of Operations tells you that the total system design has no problems and that the designs and specifications of all shipped products have been “approved by senior management”.

Assignment:

What would you do next?  How would you handle the situation if your supervisors told you to “mind your own business”?

Get in pairs and outline a correspondence memo addressed Mr. Bob Marketer, Director of Marketing explaining the situation and what you suspect might be the problem with the defective parts.
 

Case study prepared by Robert Bunch.
 

Student Response to this case study:

Memo - 1
Memo - 2
Memo - 3

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