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Rose-Hulman attracts
talented students from around the country. Our college enjoys
high demand in recruitment and national accolades for the
quality of our graduates and our faculty. Our graduates have
some of the highest starting salaries in the country, and our
career placement rate for graduates is nearly 100 percent.
"We are in an enviable position by many
measures," says President Robert A. Coons. However, he adds,
alumni consistently are disappointed by the institute's poor
name recognition beyond Indiana. "Rose-Hulman has a strong
reputation among our peers and with many corporate recruiters,
but with the explosion of communication channels available
today, more work needs to be done to have name
recognition commensurate with our reputation," he says.
Some benchmarking and preliminary work has already
started on this goal, reports Coons. "Rose-Hulman has never
embarked upon a formal strategic marketing plan to shift
public perception from limited, niche recognition to a
heightened awareness among extended audiences and geography,"
he says.
Alumni agree and are supportive. "I was most
surprised at the collective desire for Rose-Hulman to be a
globally recognized institute of higher learning," says
Trustee Ben Giant (ME, 2003). "Taking my first job in Texas, I
was frustrated at the sheer amount of people who had never
heard of my alma mater. I relish the thought of not having to
explain where and what Rose-Hulman is when I travel outside of
the Midwest. I can't wait to see how the institute tackles
this." |