|Cultural acumen can be a dealbreaker -- Helena
speaks at Rose-Hulman on how different cultural time
perspectives can impact a business meeting.
In January 2012, cultural communications expert Helena Bernald
visited Rose-Hulman. The Swedish native works with multi-national
corporations as well as with Rose-Hulman CSSE students during their
collaborative international projects. In the Rose-Hulman CSSE
program, students join teams from schools in Sweden and Turkey,
finding business solutions for clients in those countries. Remote
project work culminates with a trip to the host country. There,
students present progress reports, build team and client
relationships and increase cultural skills they can bring into a
globally-focused job market.
In talking to the Rose-Hulman community, Bernal pointed out that
different cultural concepts can impact everything from team
cooperation and project negotiation to the success or failure of
individual project meetings. Even as a student, Bernal explained,
ways of learning -- along with ways of interacting with
classmates and professors -- will differ widely, depending on a
student's native culture. So the process of learning "global
awareness," a key mission of Rose-Hulman Global Programs, can begin
with learning alongside people from a variety of cultures.
For these reasons, Rose-Hulman Global Programs include a variety of
experiences, from dual degrees to study abroad to the project-based
Engineers without Borders, to differing cultural perspectives right
here in the Rose-Hulman environment.