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Mary Barr Named Vice President of Communications & Marketing
June 8, 2011
Mary G. Barr has been named vice president of communications and marketing at Rose-Hulman Institute of Technology. She brings nearly 21 years of experience as a strategic marketer, branding leader and award-winning creative writer with proven skills in communications management, marketing and high-level messaging after serving the past five years as director of marketing at Ball State University.
Barr will be a member of the president's administrative cabinet, providing counsel on marketing and communications issues. She will also oversee management of Rose-Hulman's brand, website, media relations, publications and social media.
"Mary's expertise in marketing and brand management will bring new and innovative ideas to Rose-Hulman's communications and marketing efforts," stated Rose-Hulman President Matt Branam.
Barr transformed the way Ball State told its story through the "Education Redefined" tag line roll out and repositioning campaign, which tightly integrated television, online and print advertising creative, a re-launched website, prospective student communication, and other vehicles to key external and internal constituents.
Those marketing and creative plans resulted in a 34 percent increase in enrollment applications since 2009, and achieved a $200 million Ball State Bold capital campaign goal seven months ahead of schedule during an economic recession.
Barr led a department of 18 marketing, design and web professionals at Ball State that created the key brand messages and related visual brand aesthetic for the university. The Ball State graduate also served as a communications manager at the university from 2000-2003.
"I was fortunate to work at Ball State during a transformative time in its history. My experiences of helping Ball State successfully differentiate itself from other universities will serve me well at Rose-Hulman," Barr states. "Clearly, Rose-Hulman attracts a special brand of highly talented students and exceptional faculty members. Because I am a person who is inspired by creativity and people with amazing gifts, I'm looking forward to help share this remarkable brand of Rose-Hulman stories and build on an already golden reputation."
Barr's experience also features serving as marketing consultant for the Community Health Network in Indianapolis (2003-2006), where she identified strategic opportunities to enhance market presence for the five hospital network. She also was senior copywriter for The J. Peterman Company and Paul Harris Stores in Indianapolis (1999-2000); served as associate editor of Indiana Business Magazine (1999); was director of communications of Indianapolis-based Alpha Gamma Delta (1991-98), including being editor of the fraternity's quarterly magazine; and served as copywriter and editor for the CS Kern Inc. advertising agency in Muncie, Ind.