Go back to Rose-Hulman Main

 
Office of Public Relations
(812) 877-8441


Rose-Hulman Campus News

 
 

space

   

updated November 16, 2007

  Rose-Hulman News 1  Challenge X Team Gets National Marketing Award
Rose-Hulman

The awards keep rolling in for Rose-Hulman Institute of Technology's Challenge X team that's creating an efficient bio-diesel sport utility vehicle for Challenge X: Crossover to Sustainable Mobility, North America's premier college-level automotive engineering competition.

High Profile Exhibit: Rose-Hulman Institute of Technology's Challenge X bio-diesel sport utility vehicle was the focus of attention for fans attending the Nov. 4 Indianapolis Colts-New England Patriots National Football League game at the RCA Dome in downtown Indianapolis. Hundreds of NFL fans viewed the vehicle at the display that was part of the pre-game tailgate party outside the stadium.

The team recently was presented the competition's marketing award, along with $2,500, for developing the best strategy to market the vehicle and its participation on the competition.

The award was recently presented to Challenge X team members Ashley Erffmeyer, a senior mechanical engineering major and outreach coordinator; and Corena Herniter, the team's outreach adviser.

Rose-Hulman received the Outstanding Outreach Award after concluding the third year of the Challenge X: Crossover to Sustainable Mobility competition.

The Challenge X team's marketing and outreach programs have used various strategies to raise awareness about critical energy and transportation-related issues throughout North America. The team focused their outreach efforts on K-12 students, community events and local news media. Community outreach efforts included a public education display outside the RCA Dome before the Nov. 4 Indianapolis Colts-New England Patriots' football game; campus education displays during homecoming and Dad's Day; and programs at Wabash Valley civic groups.

On Oct. 29, the modified Challenge X competition Chevy Equinox SUVs from Rose-Hulman and University of Tennessee were displayed at the U.S. Department of Energy's Day of Science at the Knoxville Convention Center, an event that was attended by over 1,600 persons. Team members that participated included Matthew Lipkowitz, a senior mechanical engineering major; Robert Warden, a junior mechanical engineering major; Rebecca Winer, a junior mechanical engineering major; and Herniter.

Taking Vehicle On The Road: Rose-Hulman Institute of Technology Challenge X team members Robert Warden, Matthew Lipkowitz, Corena Herniter and Rebecca Winer participated in the U.S. Department of Energy's Day of Science outreach program at the Knoxville (Tenn.) Convention Center. Rose-Hulman joined the University of Tennessee team at the display area, attended by more than 1,600 persons.

Rose-Human's vehicle will be displayed in the International Electric Vehicle Symposium and Exposition (EVS) on Dec. 2-5 at the Anaheim Convention Center in Anaheim, Calif. The event attracts business, policy, industry and academic leaders from around the world who are interested in exploring and understanding the technical, policy and market challenges of electric transportation technologies.

Other awards presented to Rose-Hulman's Challenge X team during the past year have included The MathWorks' Crossover To Model-Based Design Award, Freescale Semiconductor's Silicon On The Move Award and National Instruments' Most Innovative Use of Graphical System Design. Challenge X team member Kristina Lawyer, a junior mechanical engineering major, earned the Incoming Women In Engineering Award from the Lyn St. James Foundation.

Approximately 45 students are currently working on Rose-Hulman's Challenge X project, led by faculty co-advisers Zac Chambers, associate professor of mechanical engineering, and Marc Herniter, associate professor of electrical and computer engineering.

Part of Rose-Hulman's Advanced Transportation System initiative, the Challenge X team has been supported by AllTran Transmission, Bosch International, Caterpillar, Cavallini Engineering, Cummins, Daimler-Chrysler, Darrin Davidson Family, Delphi, Detroit Diesel, Illiana Truck Parts, Indiana Department of Commerce's Energy and Defense Development Office, Jasper Engines & Transmissions, The MathWorks, Naval Surface Warfare Center-Crane, Penske Automotive, Pickett's Place, Remy International, Rolls-Royce, Rose-Hulman Ventures, Texas Instruments, Toyota and VM Motori.

Rose-Hulman was the lone Indiana college or university selected to participate in Challenge X, and only team that consists entirely of undergraduate students. The list of competitors includes Michigan Technological University, Mississippi State University, Ohio State University, Pennsylvania State University, San Diego State University, Texas Tech University, University of Akron, University of California-Davis, University of Michigan, University of Tennessee, University of Texas-Austin, University of Tulsa, University of Waterloo, University of Wisconsin-Madison, Virginia Tech, and West Virginia University.

Information about Rose-Hulman's Challenge X team can be found at www.rose-hulman.edu/challengex.

space

bottom

space 1