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Entrepreneurship a Family Affair for Adam and Marcie Morrison

September 2, 2014


Family Business: Adam and Marcie (Kam) Morrison’s children Asa and Maile provide helping hands on projects completed in the family’s home-based business. (Photo by Chris Minnick)

“If we were able to work together in Microprocessors class, we could work together in marriage.” Those words, spoken by Adam Morrison, have proven true during the past 17 years in a partnership with Marcie (Kam) Morrison that includes their business, Streamline Designs, and a growing family.

Operations are based from the couple’s home near Greenwood, Indiana. It’s a lifestyle that both mechanical engineering alumni sought after working for Rolls-Royce following graduation.

“From childhood and into college, I was interested in owning and running my own business,” says Adam, a 2000 graduate.

Streamline Designs was developed in 2003 to take advantage of developing opportunities in certification of light aircraft designs, and to provide valuable resources to help smaller organizations meet their engineering and product development goals.

“We specialize in the nitty-gritty and the 50,000-foot view of engineering projects,” says Adam, who was recognized by ASTM International in 2012 for service to the light aircraft community.


Flying High: Adam and Marcie (Kam) Morrison’s family business, Streamline Designs, develops products for light aircraft and other projects. (Photo by Chris Minnick)

The couple has incorporated their particular entrepreneurial vision into every aspect of their lives. Adam and Marcie have wished to achieve innovative projects, while being self-sustaining. They have remained a debt-free business by investing resources back into the business, and being creative about it.

“For us, entrepreneurship is not a means to more cash, it is a life that allows us to focus on things that we value as people and as a family,” says Marcie, a 1999 alumnus who was among Rose-Hulman’s inaugural freshman coeducation class.

This philosophy shines through in the home-school they are providing for their kids: boys Albie, 8; Asa, 6; and Avdon, 2, and their sister Maile, 4. A fifth child is expected in October.

“We don’t compartmentalize very much, everything is integrated. Over family meals we talk about the kids pitching us ideas to be funded,” shares Marcie, adding: “Math class is not just math; it is putting together a business plan.”