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The Sky's the Limit for Rose-Hulman Chemical Engineering Grads

Follow the path of a Rose-Hulman ChemE graduate, and you'll probably find a success story. Our graduates not only have the preparation it takes to place well right out of school, but they succeed in unique ways because they've developed the drive and self-sufficiency to take on new and varied challenges. Here are some of the directions our graduates have taken.

 

Bob Jacobs Takes Over Management of Sheraton & Westin Brands

alum bob jacobs   
   

What might seem like the road less traveled has allowed Bob Jacobs, a Rose-Hulman Chemical Engineering graduate, to combine his unique problem-solving abilities, people skills, and creativity.  He was recently named vice president of brand management for Starwood Hotels & Resorts Worldwide's North American operations of Sheraton and Westin Hotels.

"For me, marketing is the perfect combination of the right brain and left brain working together," explains the 1990 alumnus.

While studying Chemical Engineering at Rose-Hulman, Bob also showed competitive spirit on the track and field team, and he proved to be exceptional. He was inducted into the Rose-Hulman Athletic Hall of Fame in 1990 after twice earning recognition as a GTE Academic All-American. He left Rose-Hulman with four school records and nine top-five performances.

His Chemical Engineering degree got him in the door at Proctor & Gamble, but like many Rose-Hulman graduates, Jacobs also went on to earn an MBA. He brings more than 20 years of brand management and marketing/communications experience at Procter & Gamble to this new position.  He has driven innovative marketing programs and has been a pioneer in the use of digital, public relations, and shopper marketing on some of P&G's biggest brands, including Pampers, Crest, Duracell, Pantene, and Tide.

"Bob's experience leading global brands combined with his marketing communications background make him the perfect choice to lead the marketing efforts for Starwood's two largest brands here in North America" said David Marr, senior vice president of brand management for North America.    

Jacobs has brought an engineering approach to marketing and business.  Just as engineers employ the scientific method "the business world operates very much the same way," applying a data-driven, methodical approach to brand management, he said.